Co-creation of a new product


Wijntafelaar is a new product developed by carpentry Vorm-Voud and wine specialty shop La Bordelaise located in Leiden. DutchCoCreation has been asked to think about materials to be used, positioning and how the product can be sold.


Conducting interviews with customers and business partners of Vorm-Voud provided various customer insights. Each wine table should be unique and tailored towards the character of the wine lover. Each Wijntafelaar is different and should see his own burgundian approach to life in the product.


Wijntafelaar is a concept thought of by DutchCoCreation; which means enjoying the burgundian lifestyle. Each wine table made from original wine lids that can be provided by the wine lover himself. Wijntafelaar is positioned as unique, customized and for the wine and burgundian. Furthermore, Search Engine Optimization is applied to the website created by DutchCoCreation; Wijntafelaar is findable as number one when typing this keyword in Google. Wijntafelaar’s website is created with a responsive design: the website adapts to the screens of smartphones, tablets and desktops.